Rebranding the Northern Lincolnshire Business Awards as Official Creative Partners
oodle completed the rebrand for the Hull and Humber Chamber of Commerce’s Northern Lincolnshire Business Awards (NLBAs).
Traditionally, the visual identity of the Awards changed each year to reflect the theme of the Gala Dinner and Presentation Evening. Earlier this year, our wider Systematic family enjoyed an ABBA-inspired celebration at the event and proudly brought home two awards featuring the iconic silhouette of the band.
But the reach and reputation of the Awards extend far beyond a single evening. Now celebrating their 25th year, the NLBAs play a vital role in championing the achievements of SMEs and raising the profile of the Humber region. With the Hull and Humber Chamber having driven the Awards since their inception, we felt it was time for their identity to be more deeply embedded in the brand.
Our goal was clear: to strengthen recognition and provide a consistent, enduring visual identity that would carry the NLBAs confidently into their next era across the region and across all communication platforms.
The new identity centres on the Chamber’s corporate blue and gold colour palette, paired with its established typefaces to ensure cohesion with the wider organisational brand. The outline of the glass trophies presented on the night has been reimagined as a distinctive icon, creating an immediate visual link between the Awards and the event itself. To build continuity and introduce a memorable hallmark, we integrated the Chamber’s signature “bridge swoosh” into the icon.
The result is a timeless, cohesive identity that elevates the NLBA brand, reinforces credibility and forges a stronger connection with the Chamber’s overarching visuals.
Anne Tate, Northern Lincolnshire Manager at the Chamber, said:
“We’re delighted that the creative team at oodle have designed a brilliant new logo for the 2026 Northern Lincolnshire Business Awards, superbly capturing and incorporating the corporate branding of the Chamber. We are immensely grateful to Jacqui Vear, Operations Director at Systematic, and the designers at oodle for all their support and their fabulous creative expertise, which has resulted in an impressive new logo to celebrate the 25th anniversary of the NLBAs.”
