At oodle, black and white are more than brand colours. They are our starting point. They create clarity, contrast and space for ideas to do the talking. By stripping things back, we give design room to breathe and purpose to emerge.
That’s why the Pantone Colour of the Year 2026, Cloud Dancer (Pantone® 11-4201), feels like such a natural fit. Soft, light and quietly optimistic, it sits somewhere between white and pale grey, adding nuance without noise. It doesn’t compete for attention. It supports the design around it.
Paired with an oodle black and white palette, Cloud Dancer becomes the perfect bridge. Black grounds the work. White opens it up. Cloud Dancer softens the space in between. The result is a palette that feels modern, timeless and intentional, confident without being loud.
There’s also something fitting about its timing. A new year is often about reset and refinement. Stripping back, reassessing and starting fresh. Before bold colour choices come into play, there’s real value in the blank canvas. Cloud Dancer elevates that starting point, adding warmth and subtle character while keeping clarity at the core.
Used thoughtfully, it creates space for typography, imagery and ideas to shine. It enhances rather than distracts, making it ideal for brands that value restraint, confidence and considered design.
Subtle. Considered. Full of potential.
Exactly how we like to begin.
