So, you’ve committed to taking your brand to an event – exciting! You’re investing in floor space and exhibition displays, and naturally, there’s an expectation that this will translate into valuable, high-quality interactions.
But here’s the truth: you don’t get a second chance to make a first impression. The visual backdrop to your presence needs to stop people in their tracks. Your event branding and event graphics must work hard for you, so we’ve pulled together a handy list of exhibition design tips to make sure your stand doesn’t just blend into the background.
Do this stuff
- Stay on brand
Use your brand colours, logos and style so people instantly know it’s you. No chameleons here – consistency is the foundation of strong event branding. - Keep key info at eye level
Eye level = buy level. Don’t make people crouch, crane or peer around your team or furniture. This simple exhibition stand design trick makes your message effortless to absorb. - Think flexible
Avoid event dates or info that will quickly change in your graphics. Maximise every surface area, like fabric displays, where different artwork can be printed on each side at no extra cost. These kinds of stand design ideas give you more mileage from your investment. - Add a QR code
They’re neat, they look good, and instantly start a digital dialogue. Smart event marketing strategy is about making connections easy. - Less is more
Give just enough to spark interest – your team are there to do the talking. A clutter-free space creates stronger creative event displays that people actually want to step into. - Mix your calls-to-action
Some people prefer web and social links, others want printed literature or giveaways. Keep all options open so your trade show displays appeal to everyone.
Skip this stuff
- Stock overload
Stock photos are fine in a pinch, but your brand deserves better. If you do use them, tweak and tailor so they feel like you. Authenticity is the key to effective exhibition stand design. - Doing it all yourself
You’ve got plenty on your plate without wrestling with graphics and print specs. Let oodle do the heavy lifting – we’ve got the tools, fonts, image libraries and creative oomph to make sure you shine. DIY is rarely the best event marketing strategy when your reputation is on the line.
Got a few pointers to run with? Great. Now go make your exhibition assets bold, fun and impossible to miss. And if you’d like an extra sprinkle of oodle magic to make your artwork pop, you know where to find us – before chatting with Systematic about the perfect trade show displays to show it all off.
